How SEO Strategies & Tracking Your Revenue Can Help Build Your Best Year
A Case Study from 2024
Introduction
Client: A home cleaning service based in Maryland.
Background: Before partnering with us, this company was already a well established home cleaning business. However, they lacked transparency on what referral sources were bringing in their revenue. There were also search keywords that they wanted to rank higher for.
Objectives
Increase monthly revenue by 10%.
Track revenue by referral source.
Improve rankings for “home cleaning services”
Strategies Implemented
SEO Strategies:
Conducted a comprehensive SEO audit and optimized website content for targeted keywords such as "home cleaning services"
Developed landing pages to enhance visibility in search results.
Lead Tracking Software:
Implemented Looker Studio to track lead sources and customer interactions, enabling revenue tracking by lead source.
Monthly Guidance Meetings:
Held monthly strategy sessions to review performance metrics for each marketing platform, and adjusted budgets as needed.
Challenges Faced
The tracking software had to work with their current CRM, Jobber.
SEO strategies often take months to reflect results, creating a delay between implementation and a positive return on services.
Results
Achieved an 11% increase in annual revenue in 2024 (+$109k)
Improved organic traffic by over 160% year-over-year
Ranking organically in the top 10 on Google for the following keywords:
“Cleaning services” (improved 48 positions)
“House cleaning” (improved 29 positions)
“Home cleaning services” (improved 45 positions)
Conclusion
The collaboration not only met but exceeded objectives, setting a strong SEO foundation for organic traffic. The client is now able to track their revenue by source with their custom Looker Studio dashboard.
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Unlocking Growth Opportunities: The Benefits of a Free Consultation and Marketing Audit
Is your cleaning business struggling to attract new customers and generate consistent leads? Are you unsure about the effectiveness of your current marketing strategies? Our FREE consultation & marketing audit is tailored specifically to your cleaning business and location.
During the consultation, you'll have the opportunity to discuss your business goals, target audience, and current marketing initiatives. Our strategists will carefully analyze your current marketing efforts, including website design and content, conversion strategies, online advertising, and search engine optimization. This comprehensive assessment will provide you with a clear understanding of your strengths and weaknesses in the digital realm.
In addition, our marketing audit will assess your competitors and the overall market landscape, enabling you to identify untapped opportunities. By understanding what your competitors are doing and how they are positioning themselves, you can differentiate your cleaning business and offer unique value propositions that set you apart.
This will also provide you with a chance to evaluate the expertise and professionalism of our marketing strategists without any financial commitment. Take advantage of this opportunity to leverage our strategic insights and drive growth for your cleaning business.