Conversion Rate Optimization (CRO)
Measure & Optimize Your Lead Funnel
TRACKING
“You can’t improve what you don’t measure.”
Our first step before making any changes to your website is to determine what your main business objectives are and set up trackable metrics.
THE TOOLS AND METHODS WE USE ARE:
Google Analytics (GTM/GA4)
Goal & Event Setup
Form/Funnel Tracking Setup
Dashboard for reporting
Analyzing
Our team understands how to increase conversion rates and make it seamless for a customer to go from a lead to a customer. We will do an in-depth analysis of your presence online and determine what can be improved
Some Areas We Look to Improve:
CTAs & Forms
Website Health & Speed
Website Design
Dashboard for reporting
Testing
With tracking set up to flow to your custom dashboard and best practices implemented on your website, it is time to start testing. We will create new landing pages when necessary for your paid marketing channels to ensure consistency for the customer and reliable results for you
This Process Will Include
Creating Custom Landing Pages
Optimizing Your Offer
Conducting A/B Testing
Taking Data Driven Action